This tool can also be helpful in finding long-tail keywords - which are often the gems.” Using the tool, “you can really discover which keywords will be the most effective to target for your business. Google’s Keyword Planner is still “the go-to source to discover a keyword’s search volume andĬompetitiveness, and to get insight on the average cost-per-click,” says Christian M. “You can then run these keywords through Google Keyword Planner to get more detailed metrics and fine tune these metrics to your own specific situation.” Google Keyword Planner for keyword research “Ubersuggest will help you generate ideas and expand your base set of keywords into a hugely diverse set of options,” he notes. Marcus Miller, head of SEO, PPC and digital marketing for BowlerHat, says he uses Ubersuggest and Google’s Keyword Planner tools together. Type in a keyword, select a language and content type (such as Web, images or news), and the tool suggests related terms that searchers used on Google and other sites. Ubersuggest is like Google’s keyword-suggestion and autocomplete feature “on steroids,” according to its developer.
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